About the Founder

Founded by Gelana Gorjaltsan, the journey began with passion, creativity, and an unstoppable hustle mentality rooted in New York City. With a background that uniquely combines both the fashion and medical industries, Gelana built her career through years of management experience, helping businesses grow while mastering the art of beauty and client care. Naturally artistic from a young age, her talent for drawing, design, and craftsmanship became the foundation for a lifelong passion in the beauty industry.

Before launching her own business, Gelana spent years balancing demanding management roles in the medical field while building her beauty career on the side. From spray tanning and lash services to hair and advanced beauty treatments, she dedicated herself to learning every aspect of the industry. After graduating beauty school in NYC, she expanded her expertise by becoming a licensed tattoo artist, electrologist, and cosmetologist. Nearly 10 years ago, after becoming a mother and realizing she wanted more freedom and purpose in her career, she took a leap of faith and fully committed to building her own brand in permanent makeup.

What started as a dream quickly grew into a thriving business known for innovation, luxury, and results-driven treatments. After relocating to Florida, Gelana continued expanding her vision and became the first to introduce Headspa services to Palm Beach County and Boca Raton — making her one of the pioneers of the Headspa experience in the state of Florida. As demand grew, so did the team, services, and reputation for excellence.

Today, our spa is more than just a beauty destination — it is a space built on passion, hard work, creativity, and genuine care for every client who walks through our doors. From advanced beauty treatments to luxury wellness experiences, we are proud to continue growing while staying true to the vision that started it all: helping people feel confident, beautiful, relaxed, and empowered.

Meet the House of Beauty Boca Team ✨

At House of Beauty Boca, our team is made up of passionate beauty and wellness professionals dedicated to helping every client look and feel their absolute best. From luxurious Headspa treatments and advanced skincare to permanent makeup, body treatments, and beauty services, we combine expertise, personalized care, and attention to detail to create a relaxing and results-driven experience. Our goal is simple: to provide exceptional service in a welcoming environment where self-care meets confidence.

Together, we are committed to making every visit unforgettable. 💕

Attention to detail

Everything we do starts with care and dedication.

Made with care

We believe in building the best experience for our customers.

A team with a goal

Real people making great services and helping their community.

Book your appointment today and discover the House of Beauty experience.

Ready To Begin Your Beauty & Wellness Journey?

Whether you're looking for a transformative treatment or a moment of relaxation, we're here to help you look and feel your best.